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Our mission is to help ballet dancers dance more confidently, comfortably, and joyfully
through custom-fit shoe solutions.

Kelly Schmutte, Founder + CEO

Kelly Schmutte, Founder + CEO


Meet Kelly.  

(She has been in your shoes.)

Kelly is a serial entrepreneur, passionate inventor, and lifelong dancer.  

Kelly grew up studying ballet and danced en pointe for 7 years with a company in Davis, CA.  In addition to her love for dance, she has always had a passion for design and innovation. She holds two degrees in Engineering and Design from Stanford University and focuses on a human-centered approach to design, letting the needs of the end user drive innovation.

Kelly launched PerfectFit in 2015 after working for many years to develop the PerfectFit Pointe Shoe Inserts.

She is driven by the thought of giving back to dancers and creating impact in an industry often resistant to change.  With her background in engineering and design, Kelly is motivated to explore new technologies that offer creative solutions to dancers' needs.  She is fueled by the daily stories of how the PerfectFit Inserts are improving the pointe shoe experience for all types of dancers everywhere.

Kelly is also a Designer and Lecturer at the Hasso Plattner Institute of Design at Stanford (the "") and a Lecturer in the Stanford Mechanical Engineering Design Group.  Her expertise in human-centered design has been the focus of her studies and professional work experience for the past 13 years.  She received both her Bachelor’s and Masters degrees in Product Design at Stanford.